Colour-treated hair fades for two reasons: UV oxidation and mechanical colour loss through repeated washing. Davines MINU Illuminating Mask addresses both with a fast-acting, 30-second rinse-out mask built around Regenerative Organic Certified™ green coffee extract — sourced from Mr. Aber Tocto's Churupampa farm in Chirinos, Peru — whose caffeine, caffeic acid, and ferulic acid content provides a targeted antioxidant shield against the oxidative stress that drives colour fading. Acerola Fruit Extract (Malpighia Glabra) adds a secondary antioxidant layer rich in Vitamin C, while Dilinoleic Acid/Butanediol Copolymer and Niacinamide work together on hair structure — sealing the cuticle to trap colour molecules inside the cortex, reducing the mechanical fade that occurs with every wash. Benzotriazolyl Dodecyl P-Cresol provides UV filtering directly on the hair shaft, defending against the sunlight-induced oxidation that dulls colour between salon visits. When used as part of the full MINU system, colour vibrancy is maintained for up to 4 weeks.*
The mask's rich, enveloping texture is fast-acting by design — 30 seconds is all it needs. The result is manageable, radiant, silky hair with colour that looks salon-fresh for significantly longer. 95.5% naturally derived, vegan, made in Italy by a B Corp.
KEY BENEFITS
- ROC green coffee extract (caffeine + caffeic acid + ferulic acid) delivers three complementary antioxidants that neutralize the free radicals generated by UV exposure and oxidative wash stress — the two primary drivers of colour fade between salon visits; sourced from Mr. Aber Tocto's Churupampa farm in Chirinos, Peru under Regenerative Organic Certification.
- Benzotriazolyl Dodecyl P-Cresol + Acerola Fruit Extract provide a dual UV and oxidative defence directly on the hair shaft — the UV filter (Benzotriazolyl) physically absorbs UV radiation before it reaches colour molecules; Acerola (exceptionally high in Vitamin C) scavenges residual free radicals, together extending the colour vibrancy window between appointments.
- Anti-breakage action from Castor Oil/IPDI Copolymer + Niacinamide reinforces weakened strands and reduces the risk of breakage caused by chemical treatments, brushing, and heat styling — colour-treated hair is structurally more fragile than unprocessed hair, and preventing breakage preserves both the colour investment and the overall hair health.
HOW TO USE: Apply to damp hair after shampooing. Leave in for 30 seconds, comb through and rinse. Proceed with styling. Use in place of MINU Conditioner on wash days when a more intensive treatment is needed.