Aveda Blonde Revival Purple Toning Shampoo

Size: 200ml

Revive the look of salon-fresh blonde color by neutralizing brassy yellow tones for an illuminated, beautiful blonde result. Sulfate cleanser-free formula, gently cleanses without stripping hair.

Sulfate cleanser-free formula developed with a low lather to maximize toning benefits as it gently cleanses hair without stripping. When used with blonde revival purple toning conditioner, this triple-action system delivers a brighter, illuminated beautiful blonde result after just one use:

  • Reawakens salon-fresh blonde color – Violet rich pigments help neutralize unwanted yellow or brassy tones for a brighter, more illuminated result. 8X* the toning pigments for our coolest blonde yet**
  • Revives softness – A blend of nourishing lightweight oils, including acai and passionfruit, hydrate and condition over-processed hair – returning incredible softness to each strand
  • Restores smoothness – Instantly resurfaces the hair fiber leaving it feeling smooth and healthy
  • 97% naturally derived*
  • Ideal for blonde, grey or naturally silver hair
  • Vegan. Cruelty free. Sulfate-cleanser free. Silicone free
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