Bumble and bumble's Illuminated Blonde Purple Shampoo gently yet effectively cleanses, while helping illuminate blonde hair by neutralizing brassy tones. It also hydrates, reduces frizz, and conditions for moisturized strands.BENEFITS
- Neutralizes brass
- Reduces frizz
- Color-safe for all blonde tones
- For all hair types & textures
- Vegan & cruelty-free
HOW TO USE: Apply and massage through damp hair. Let it sit for two minutes. Rinse, and follow with Illuminated Blonde Conditioner.
Pro-Tip - When using a purple shampoo, it's important to massage and work the shampoo thoroughly from roots to ends. This will ensure consistent coverage and even toning.